About JRA

We are a manufacturers agent in the NE/IA territory with over 20 years of experience in the Electrical Industry. Our team is made up of industry experts with prior experience ranging from electrical distribution to manufacturer sales management. We take a unique go to market strategy with a specific number of manufacturers on our line card that allows us to become a true extension of the companies that we represent. We are the product experts and what stems from this approach is a superior level of service and support for our partners. We believe in and are committed to: advanced product knowledge, pricing transparency, a true commitment to partnership and a level of service that exceeds standards.

Solutions for every vertical

Our team takes pride in not only understanding all of our product lines, but the diverse number of relevant product categories under the vast umbrella that is the Electrical Industry. We have built a portfolio of the best brands across many verticals that are important revenue drivers for our partners and are involved from the electrical boxes in early construction to the finishing touches of lighting controls commissioning at the very end. This unique approach allows us to partner with contractors, distributors and the specification community alike, integrating

Our Approach

At JRA our pricing approach was measured by our desire to be the best partner we can be to both the distributor and the specifier. With that in mind, we chose a line item pricing model that gives the specifier confidence in design, the distributor opportunity for more margin, and the end user a quality materials package that meets their expectations and budget.
To highlight the approach specifically, we quote materials from some of the best brands with all pricing listed by line for each unique item. If the engineer has listed a qualified equal that is not one of our manufacturers, and it has a better price point than we can hit, we allow the distributor to break out that item and use something else that allows them better opportunity. In an ideal scenario, we would love to sell an entire package however we understand that we don’t always have what the end user wants/needs. This approach allows us to be a true partner across all levels that we are involved with and as a whole leads to better health of the industry. We identified these key features of a line item pricing approach:

  • Unique and new technology is more accessible to the market because it is not used as leverage to hold a lot price and then loaded with overage. This does justice to the all the manufacturers in the marketplace who are innovating in incredible ways.
  • Distributors are able to increase margin on public bid jobs allowing them to create more jobs, hold more inventory, etc.
  • Specifiers are able to design using unique materials knowing that it won’t be over budget for their clients.
  • End users are able to get the best of the best in terms of product quality and stay on budget.